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Webinar-Facilitating Organizational Change

  • 18 May 2011
  • 12:00 PM - 12:59 PM
  • Webinar connection info to follow


Please make payment in advance of event.
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Barbara Keen, PhD, former CLO and Head of Global Learning and Development with Bristol-Myers Squibb (BMS) and Lance Dublin, an independent management consultant. will discuss orchestrating the complexities of change management in all types of organizations.

Change is a fact of life in every organization and if not managed properly, that organization will certainly close its doors for good or be acquired.

To be successful in implementing a change management strategy, you need a well thought out plan that ensures employees and managers are engaged and motivated, and the organization is energized. By integrating proven techniques and approaches from change management, communications and consumer marketing, you can increase awareness, involvement, and support at all levels of your organization.

In this webinar, you will learn how to apply the proven I-3 Change Implementation Model, which incorporates these best practices and provides an easy-to-use blueprint for effectively facilitating organizational change.  You will also gain practical insights from both a corporate insider and an experienced external consultant.

By end of this webinar, participants will be able to:

  1. Recognize the major challenges to successful organizational change
  2. Identify the role of key stakeholders
  3. Understand the role and application of principles and techniques of change management, communication and consumer marketing
  4. Apply the I-3 Change Implementation Model to their organization
Agenda (subject to some 'tweaking'):

  • Getting Started 
  • Change Basics 
  • Change in the Organizational Context
  • I-3 Change Implementation Model: Answering the WIIFM?
  • Lessons and Perspectives from the 'Inside'
  • Q&A



Barbara A. Keen, Ph.D. is currently Principal Consultant for Keen Human Capital specializing in strategic Learning and Organization Development solutions.  She is the former CLO/ Head of Global Learning and Development at Bristol-Myers Squibb Company where she was responsible for leadership and governance of their federated learning function.  In this role, she oversaw numerous strategic learning programs including Executive Leadership & Management Development, Lean Sigma Training, Marketing, Sales, R&D, Manufacturing, and Corporate Functional learning programs.  Barbara joined BMS in 1995 and also held positions in Organization Development, Talent Management, Leadership Development, and Human Resources, and, earlier in her career, she was the Director of Education for AIDS Community Services of the NY AIDS Institute.

Barbara was recently profiled on the cover of CLO Magazine and her learning teams have received 2009 and 2010 CLO Learning In Practice Awards for Learning Leadership, Business Impact, and Learning Team.  In 2009, with her Leadership & Management Development team, she was awarded the Blessing White Leadership & Culture Award and was also appointed to the Corporate University Exchange Social Learning Executive Committee. 

Barbara has presented at numerous conferences and webinars on a variety of topics including most recently as the Chairperson of CBI’s Life Sciences Training, Learning, & Development Congress, the Human Capital Institute Learning & Development Conference, the Corporate University Exchange Global Leadership Congress, and the Society for Human Resources Development, Philadelphia Chapter.

Prior to joining BMS, Barbara was on the faculties of Niagara University, University at Buffalo, and the State College at Buffalo as well as serving as clinical psychology director for VA Medical Centers in East Orange, NJ and Buffalo, NY.  She is a graduate of the doctoral program in Counseling Psychology at the State University of New York at Buffalo and holds an Advanced Certificate in Organizational Development & Human Resource Management from Columbia University.

Barbara Keen

Lance Dublin is an independent management consultant, author and speaker based in San Francisco, California and serving clients worldwide.  He applies his expertise in strategy development, program design, change management and organizational development to revitalizing organizational learning through the application of new technologies and approaches, implementing large-scale change and transforming learning organizations.  He brings to his work more than 30 years’ experience in adult education and training, communication and change management, organizational design and development, and new technologies and business re-engineering.

Lance has worked across a wide range of industries including financial services and insurance, technology and information services, pharmaceutical and health care, oil and gas, chemical, communications, hospitality and food services, and both the government and non-governmental agencies.

Lance is a regular speaker and keynote presenter at regional, national and international conferences, including ASTD.  In addition, he is the author of numerous published articles, co-author of the capstone book in ASTD’s e-learning series, “Implementing e-Learning” and a contributor to ASTD’s “Handbook of Training Design and Delivery”, Elliot Masie’s “Learning Rants, Raves and Reflections,” and Marc Rosenberg’s “Beyond e-Learning.”

Lance Dublin


Contact us: 

Mid New Jersey ATD
P.O. Box 8567
Princeton, NJ 08543

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