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Upcoming events

    • 21 Feb 2023
    • 6:00 PM - 7:00 PM
    • Zoom

    A Few Things L&D Should Steal from Marketing

    We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways.

    So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.

    In this session, we reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.

    Facilitator: Mike Taylor

    With over two decades of real-life, in-the-trenches experience, designing and delivering learning experiences, Mike Taylor understands that effective learning isn't about the latest fad or trendy new tools. Known for his practical, street-savvy style; Mike is a regular and highly rated speaker at industry events in the US and abroad. He works at Nationwide in Columbus, Ohio and also teaches in the Instructional Design & Learning Technology graduate program at Franklin University. To learn more go to:

    • 22 Feb 2023
    • 6:00 PM - 7:30 PM
    • Zoom Meeting
    The Greater Philadelphia Chapter is hosting this Regional Webinar


    About This Event

    This session will help you develop clear communication strategies for asking for what you need. You will be given the vocabulary to better understand the various types of requests and how they are best relayed to colleagues. For example, upgrading “soft asks”, which can create confusion and end up with a missed deadline, to clear and actionable requests. Beyond language coaching, you will learn a practical framework for holding yourself and others accountable for improving performance at the individual and team level. In addition, you’ll receive a tool for handling breakdowns in accountability. Following the session, you will be equipped to transform your teams’ conversations—to help you do your job, and do it well.

     Together we will:  ·

    - Unlock the tools to ask for what you need and deal with breakdowns in accountability

    - Learn to recognize the differences between a “soft ask” and a “clear request” and between a “hedge” and a “clear agreement.”

     - Engage in valuable conversations around communication, accountability, and productivity 


    Mid NJ ATD is proud to participate in the ATD Regional Webinar Series.

    This collaboration of 8 ATD chapters (including Central PA, Greater Philadelphia, Pittsburgh, Mid NJ, Northern NJ, Long Island, New York City, & West Virginia) is bringing together the best of our networks to provide world class presenters and content. 

    We look forward to sharing these webinars with you throughout 2023!


    About Our Presenters

    Lori Zukin, Ph.D., is founder and CEO of Zukin Leadership. As an executive, team coach, and consultant, Lori empowers her clients to do what they love, and love what they do. She supports clients across a broad range of sectors from the NFL to Under Armour and Baker Tilly to Slalom Consulting.

    A faculty member at Georgetown University’s Institute for Transformational Leadership, Lori draws on her days as an executive at Booz Allen Hamilton—leading a team, building the business, and developing

    others—to relate to leaders’ needs and support breakthrough moments.

      Webinar Registration

      • A link to attend the webinar will be included in your registration confirmation email.

      Event Contact

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    Contact us: 

    Mid New Jersey ATD
    P.O. Box 8567
    Princeton, NJ 08543

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