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Webinar-The Fallacy of ROI Calculations

  • 11 Oct 2011
  • 12:00 PM - 1:00 PM
  • Webinar connection info to follow


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In his presentation, "The Fallacy of ROI Calculations," Dan Tobin makes the case why ROI is not the right measure of training effectiveness.  As an alternative to post-program ROI analysis, he offers his model of a "Learning Contract" that ties all learning initiatives directly to company business goals and strategies and builds the measures of effectiveness into the plan from the start. 


The Learning Contract has three parts:

  • Part 1 - Determining the Learning Need: Starts with the company's business goals and then derives the learning agenda
  • Part 2 - Developing the Learning Plan: Takes the learning agenda and transforms it into a learning plan
  • Part 3 - Applying Learning to the Job: Details how the learning will be used on the job and measures its results in terms of the business goals specified in Part 1.

By using the Learning Contract, you can set the right expectations for all of your learning initiatives and then meet those expectations.  By doing this, you will never be asked to calculate ROI as an evaluation measure.

Filled with illustrative examples and real-world stories, Dan's presentation will challenge your thinking about how you plan, implement, and evaluate your training group’s efforts.



Dan Tobin has more than 30 years of experience in the learning and development field.  During this time, Dan has founded two corporate universities, served as vice president of design and development for the American Management Association, written seven books on corporate learning strategies, and consulted, given keynotes, and led workshops on five continents.  He was named to Executive Excellence Magazine’s 2008-2009 “Top 100” list.


Contact us: 

Mid New Jersey ATD
P.O. Box 8567
Princeton, NJ 08543

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