Going Global: Taking Your Training to Tahiti (or Tel Aviv)
People learn best in their own language. If the cognitive effect is to be maximized, the materials used to convey concepts and information must speak the language the learners understand – their own.
This session is an inside look at the way training content is used to reach people all over the world. Not everyone speaks – or thinks – in English. The global economy has created an environment where many more people can be reached than ever before. Communicating with these people – even at the ends of the earth – is now possible. It is incumbent upon organizations to leverage that communication.
You’ve developed training – in English – that is successful. Now you want to take it to your subsidiaries or clients abroad.
How do you make that transfer of success happen? In this session you will learn the basics of localization and translation – so that you can effectively take your training to Tokyo, Tel Aviv or Tegucigalpa.
Frank Felsburg (an ASTD-Philadelphia Past President) is an account executive with Magnum Group. He works with organizations that want to communicate globally and optimize their international presence. A large percentage of his clients are in the Training & Development sector. Magnum translates and localizes their training content for non-English speaking learners.
Mid New Jersey ATDP.O. Box 8567Princeton, NJ 08543