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Sales Coaching for Business Impact Certificate Program

  • 08 Jun 2011
  • 09 Jun 2011
  • Bridgewater Marriott, 700 Commons Way, Bridgewater, NJ


Please pay in advance of event.
Registration is closed
Align your Sales Coaching efforts and attain the business impact you’re looking for

This two-day workshop leverages the research from ASTD’s World-Class Sales Competency Model®. Based on the research and the Coaching for Sales Results Area of Expertise, attendees will participate in highly interactive exercises and sales team analysis while learning the foundation of effective Sales Coaching, proven coaching strategy and tactics, and will take home tools they can use immediately in their organizations.

This workshop is designed for the sales trainers and leaders who are focused on improving the competency of salespeople and sales organizations in a systematic way.

Course Description

Earn 1.4 CEUs upon successfully completing this program. Learn more.

ASTD Certificate Programs are learning events and a certificate is awarded to participants upon successful completion of the program. No test is given and participants are not certified. Certification is a testing event that confirms that skills, knowledge, or competencies have been acquired. Please click here for more information on the ASTD Certification Institute’s credential, the Certified Professional in Learning and Performance™ (CPLP™).

Learning objectives
After the workshop, participants will be able to:

  • Understand the areas of expertise and foundational competencies which effective sales coaches possess, based on ASTD’s World-Class Sales Competency Model®
  • Diagnose individual performance to drive business objectives
  • Learn four Sales Coaching styles and when to use them
  • Use methods and strategies for Observing, Developmental Feedback, and Motivation
  • Create coaching and development plans

Registration Fees

ASTD Member: US $1095

Nonmember: US $1,395*

* SAVE NOW! Join ASTD today and take advantage of the member rate! 
The registration fee includes all course materials.

ASTD uses the most effective and highly-qualified facilitators for our education programs. Each facilitator is an experienced practitioner and shares real life examples and a wealth of practical experience during the workshop. They know how to apply classroom theory to on-the-job situations.

On-Site Offerings
ASTD can make arrangements for the Sales Coaching for Business Impact Certificate Program to be offered at your organization.You might find it is easier, and more cost effective, for one of our facilitators to come to your site and deliver this workshop to your team. Your attendees participate in the same learning experience offered at our public workshops, but have the convenience of being at your site and the benefit of covering the material with company colleagues.

For additional information on this program, please contact ASTD Customer Care at or 703.683.8100.


Register here !


Contact us: 

Mid New Jersey ATD
P.O. Box 8567
Princeton, NJ 08543

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