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Social Media as a Communication and Learning Asset: Life Sciences Special Interest Group (SIG) Meeting

  • 29 May 2012
  • 8:30 AM - 11:30 AM
  • Merck & Co. Whitehouse Station, NJ 08889


  • Chapter members must login to the Chapter website to gain access to the discounted member registration rate.

Registration is closed

Learn How “Social Media can be positioned as a Communication and Learning Asset”

Join the Life Sciences SIG Tuesday, May 29th at Merck & Co. in Whitehouse Station, New Jersey to hear, Mike Capaldi Associate Vice President, Civic Action & Social Networking for Sanofi-aventis US discuss the use of social media as a communication and learning asset. Mr. Capaldi will share from experience, the use of social media platforms including Twitter, Yammer, and others as tools of practice at Sanofi, as well as at The Pharmaceutical Research and Manufacturers of America (PhRMA).

Bring your iPad/Tablet/PC with wireless access and participate in the social media experience via Twitter/Facebook/LinkedIn.

Topics to be discussed during this interactive discussion will include:

  • Social learning practices as applied to the Life Sciences world
  • Use of social media to extend or pull-through meeting or organizational discussions, and conference dialogue for continued learning
  • Communities of Practice (CoP) and the role they play in communicating and soliciting insights from groups with like interests
  • Examples of social media use including participation statistics

In addition to Mr. Capaldi's sharing of insights, Catherine Baker, Chief Learning Officer at Maher & Maher will show examples of online CoPs utilized in numerous government agencies for the purpose of collaboration, communication, and education of participants. Ms. Baker will share lessons learned by her organization over the past seven years of building and managing CoPs.

The discussion has started in our LinkedIn group already--visit us there Mid New Jersey ASTD Life Sciences SIG LinkedIn Group!

We hope to see you there!

The Mid New Jersey Life Sciences SIG Team and The Mid New Jersey ASTD Chapter



Merck & Company, Inc.

Global Corporate Headquarters

Whitehouse Station, NJ 08889


  • 8:30 AM  Check-in, Networking, Breakfast
  • 9:00 AM  Welcome and Announcements
  • 9:15 AM  The Influence of Social Media Today
  • 9: 30 AM  Social Media a Communication and Learning Asset by Mike Capaldi
  • 10:00 AM  BREAK
  • 10:15 AM Social Media Discussion Continues
  • 10:45  AM  Q & A with Mr. Capaldi
  • 11:00  AM Demonstrations of Online CoPs and Lessons Learned by Catherine Baker
  • 11:20  AM Final Q & A
  • 11:30 AM  End of Meeting and Departure


Mike Capaldi is Associate Vice President, Civic Action & Social Networking for Sanofi-aventis US.  Mike is based in the Bridgewater, NJ U.S. headquarters and is in his 16th year with the organization.

He is responsible for encouraging civic action and employee engagement throughout the organization. This includes leading the grassroots platform, employee political action committees and other civic action programs. Mike also collaborates with appropriate trade associations and external stakeholders for important industry issues.

He is also leading an emerging effort to channel the power of social media to champion key issues as it has become an increasingly influential medium.  He is active on many social channels such as Twitter. (@mikecapaldi)

Mike’s experiences include work in Corporate Social Responsibility and Training & Development for 12 years where he was responsible for the T&D of nearly 10,000 field and headquarter-based employees. Mike served as President of the Society of Pharmaceutical and Biotech Trainers in 2010-11.  In 2007, he earned a Masters of Education in Corporate Training & Knowledge Management from Jones International University.


Mid New Jersey ASTD Chapter Members:  $15.00

Non Chapter Members:  $25.00*

Chapter members must login to the website to gain access to the discounted member rate for this meeting.

Registration will remain open until May 18th.

*Join the Chapter today and earn 20% of the annual professional membership fee back in savings on this meeting registration!


This meeting is kindly being hosted by Merck & Co. Inc. Online registration is required for this event and payment must be made online.  Names of registrants must be provided to our host in advance of the meeting.  Photo ID must be presented to be admitted to the meeting.  No walk-ins will be admitted the day of the event.

Details regarding directions, parking and entry procedures for this meeting will be emailed to all registrants in advance of the meeting.

Contact us: 

Mid New Jersey ATD
P.O. Box 8567
Princeton, NJ 08543

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